It’s time for a new review of a top survey software provider. Today we will take a look at the free account that Zoomerang offers. Zoomerang is one of the best known survey software providers, online since 1999 according to their site. Very much like SurveyMonkey and QuestionPro that we have previously reviewed, Zoomerang offers survey software as a service (SaaS) for businesses conducting consumer, competitor, and customer satisfaction surveys.
Signing up on www.zoomerang.com only takes a minute.
Upon registration you get sent to a help page with a couple of video tutorials on it. We will skip this and move on to create our first survey. Clicking on “create survey” on the main account page sends you to the screen below:
There are several options you can use to create a new survey:
- Create from scratch
- Copy an existing survey from your account
- Use a template from the survey template library
- And … surprise: a 4th option – import a SurveyMonkey survey. They give you instructions on how to export your data from SurveyMonkey and upload it here. I have to be honest and tell you that I was kind of amazed when I saw this. Is this even fair? What if all Zoomerang competitors will offer this kind of feature (“Import a Zoomerang survey”)? I wonder if they would like it.
Anyway, we will try to create a survey from scratch. After entering a name for the survey, the survey editor appears.
Here you can select one of the 17 themes available, edit survey title and properties, add/edit/delete questions. We will start adding some questions to our survey.
There are several types of questions available:
- Multiple choice questions
- Single choice bullets
- Single choice menus
- Date and time
- Name and Address
- Open Text Questions
- Rating scales
- Matrix questions
- Ranking questions
You can choose to randomize the answers for free, but you can make the question mandatory only if you have a paid account.
We have added more questions to our survey. Here is how it looks in the preview page.
What I like in the survey editor is the possibility to move each question up and down with just one click. It’s probably more difficult to move it on long distances, but to switch the order of 2 questions, it’s perfect.
One thing I don’t understand how to do is copy/paste questions. There are some links next to each question, but they are disabled.
After adding all the questions, now I would like to deploy the survey. But it’s doesn’t seem to be that easy. I need to move to another page to enter a “greeting message”. It seems that before going to the actual survey, the users will see another page with this message. Why? Can I get rid of this page?
Yet another next page announces me that I have to pay to be able to customize the survey end page. That is ok. Moving on and finally the deployment options:
The options are:
- Email a list via Zoomerang
- Get a link to post on a site
- Integrate with an online survey panel and have people answering your survey.
I will just get my link:
(I wish I would have been able to write the link here, but clicking on the “Submit” button just shows me yet another page when I can customize to allow a single respondent or multiple respondents per computer. Then another page with the sharing options available just for paid accounts. Then a review page with all options I have selected. I finally click on the “Launch survey” button).
.. And here is the survey link:
Here is how it looks like in the browser:
A nice thing is that, even if I have a free account, on the survey page no Zoomerang branding appears. But, they have that welcome screen and the final page to cover it.
I have entered a few responses into our survey. It’s time to take a look at the reporting section now.
Reporting section is exactly what I was looking for: it’s nice and clean. It’s very similar with what SurveyMonkey offers.
For free you get:
- Summary report (screen shot above)
- Individual responses (you can move through your respondents and see their individual answers)
Some other features are unavailable for the free accounts:
- Some other reports (cross tab is specified)
- Print / download
Taking another look at this reporting section, I realize that it’s very easy to navigate in it and in other sections related to the survey. There are tabs that can easily send you to “edit & review” the survey, “invite & deploy”, “analyze results” and “share results” (this is not available for free accounts). This type of navigation is very nice and it’s much better than the interminable wizard I had to go through when I first created the survey. Tip to Zoomerang: get rid of that long wizard. Set some default options. The user will customize them after that if it’s needed.
Things I liked about Zoomerang:
- Survey management pages (after the initial survey creation)
- Simple and intuitive reports
Things I did not like about Zoomerang:
- Very long survey creation process
- Greeting page for the live survey
- Import SurveyMonkey surveys. I don’t think this is a fair option. It’s one thing to offer instructions to your users if they ask about it, it’s another thing to have it like full featured on your site.