Online surveys market is a crowded place. You can find tens of web sites offering online survey services. Some are good, some are mediocre. Some are fee, some are very expensive. But, if you study carefully, you will be able to create 2 (maybe 3) large categories of web sites in this market.
First of all, you will find the popular survey websites like SurveyMonkey, Zoomerang, QuestionPro, eSurveysPro or SurveyGizmo. We have reviewed 3 of them so far, we will review the others in the next weeks. On these sites, you will find free accounts and you will also find the prices they charge for the premium accounts, prices that are in reasonable ranges. Besides the websites noted, there are also other that fall into the same category. We will try to identify them all and review in the near future.
Besides these websites, you will find another type of survey sites – the enterprise feedback management systems. There sites situate themselves into a category targeted to privileged people: high end companies with very large budgets. Here are a few examples: Vovici, KeySurvey, Qualtrics. You will not be able to find a price list on these sites. You will not even be able to trial them easily. On these sites you will only find links like “Request a quote” or “Request a demo”.
Apparently, these 2 categories should not have anything in common. They should have totally different targets. But, to go back to the title of the post, attacks again each other can be done. While I have noted last week in the Zoomerang review that Zoomerang attacks SurveyMonkey by offering an “Import SurveyMonkey survey” feature, today I would like to take a look at some posts I have read on the Voice of Vovici – the official blog of Vovici:
There are 3 posts written only a few weeks apart in March 2009. All 3 of them not only they praise to the roof their services, but mock a competing product. To me it seems childish. And those monkey images are not even funny (see screenshots below). I don’t know if SurveyMonkey replied in any way (there are not too active online on blogs, forums, etc), but it does not look like a professional way to advertise a product.
I wonder what was the reason of these posts. Customers hit by crisis searching for more affordable survey services? It might be it, since Vovici recently advertized the price for their “first public offering”: Vovici Individual Edition. $99/month which is still 5 times the price SurveyMonkey charges. Are their services 5 times better?
Here are the screenshots of the posts on Vovici’s Blog in case they are not available anymore.
PS: We have no affiliations with SurveyMonkey or Vovici.