survey software review

Online survey software
The first survey software review of 2012 is done for, one of the top online survey software providers. eSurveysPro was launched in 2006 and since then it has added a lot of features making it one of the best survey software solutions on web. Last month we conducted a poll where we asked our readers to vote for their favorite survey tool. came in second, after SurveyMonkey, but ahead of SurveyGizmo, Zoomerang and QuestionPro.

eSurveysPro home page

It’s very easy to create an account on You just need to click the “Subscribe” button from the home page of the site and you are redirected to a very simple signup page where you just need to fill in a few fields, the most important being your email address and password.

Subscribe to eSurveysPro free account

After the registration, an email is sent to you with your login details. You are redirected to a page that displays a thank you message and links that could guide you through the content of the site.

Free survey software

We will follow the “Create new survey” link to get started with the survey creation process.

Create free online surveys

The options we have are:

  • Create a new survey from scratch
  • Copy an existing survey. This is not possible for us, since this is our first survey.
  • Copy a survey from templates library. Unfortunately this feature is available only for paid accounts, so we will not be able to use this feature either.

The survey editor page that follows looks very clean and intuitive.

Survey builder

We will start adding a few questions to our first survey. Clicking on “Insert question” button, we will arrive to the questions editor page. There are 18 question types, 14 available for free and 4 question types available only for Corporate and Enterprise accounts.

Survey questions editor

The question types are well exemplified here:

The 14 question types available for all accounts are:

  • Single choice vertical
  • Single choice horizontal
  • Single choice menu
  • Multiple choice vertical
  • Multiple choice horizontal
  • Matrix single choice
  • Matrix multiple choice
  • Free form response one line
  • Free form response multiple rows
  • Free from response textbox
  • Open ended constant sum
  • Display text only
  • Display image only
  • Display space only

The 4 question types available for Corporate and Enterprise accounts are:

  • Hidden field (more details about this here)
  • Matrix with free text (spreadsheet)
  • Matrix with drop-down menus
  • Side by side matrix

The question builder uses a rich text editor for the question text. Premium accounts and above can also take advantage of the integrated spelling checker that can work with several languages.

There are several options that can be set for a question:

  • Make the question mandatory
  • Display question answer options in more than 1 column
  • Randomize answer selections
  • Allow respondents to create their own “other” answer.

Depending on the question type, other options are displayed. For example for the multiple choice questions, you can specify the minimum and the maximum number of answer options that the respondent can select. Choice questions can use predefined scales from the scale library. Most interesting are the countries of the world or the states in US. It can save you a lot of trouble when you need something like this.

Corporate and Enterprise accounts of can also use a more advanced feature called “question visibility”. Using this feature you can choose to display your question only if certain conditions are met.

More details about this advanced feature can be found in this eSurveysPro blog post:

Survey editor

Here is how the survey editor looks after adding several questions to our survey.

Web survey builder

There is no limit of the number of questions that we can add to the survey. Also, there is no limit to the number of surveys that can be created on eSurveysPro, even by free account members. These are the features that make eSurveysPro one of the best providers of free survey software.

It’s very easy to edit, delete, insert and move questions. also provides for all accounts, including free, advanced page logic functionality.

Survey page logic is used to control how a respondent moves through the pages of a survey. By default, when a user clicks on the “Next” button, the user is taken to the next page of the survey. However, sometimes you might want the user to skip some pages with questions that are not relevant to the user based on the answers given on previous questions, so it is useful to override this default behavior.

When page logic is added to a page, the logic conditions are evaluated when a respondent exits that page. The logic conditions then control if the user is directed to the next page or some other page.
Page logic can be added to a page while editing the survey by clicking on the “Page Logic” button in the title bar for the page.

Follow this link for a complete tutorial of page skip logic functionality:

Before trying to deploy our survey in order to be able to receive some responses, let’s take a look at survey options section to see what more we can customize for our survey. There are 4 tabs in survey options section:

Free accounts have the possibility to:

  • Set a survey title
  • Upload a survey logo
  • Change page and question numbering options
  • Change the texts of all buttons and messages the survey can display
  • Select the number a responses that an unique user can give
  • Set a survey end date
  • Set the maximum number of responses that the survey can accept
  • Select one of the predefined survey styles (or themes as some other providers may call)
  • Password protect the survey
  • Make the survey completely anonymous

Premium accounts or above can use some more features:

  • Display a progress bar in survey page
  • Create a custom theme for the survey
  • Send email notifications when a response is received.

For now, we will just set the survey title and move to the deployment section of the survey. There are several options that can be used to collect responses to the survey:

  • Send survey url via your own email client
  • Place survey url or your website or blog
  • Embed the full survey into a webpage
  • Create a recipients list and email them using (this feature is only available for the paid accounts, but can be tested for free with lists less than 50 recipients)

Premium accounts or above can also create a shorter survey url with a custom text in it.

Deploy online surveys

Here is the link to our survey. In order to be able to receive responses to the survey, you need to open it first in “Manage surveys” section.

Here is how it looks in the browser:

Online survey sample

The main problem with the live survey page is that displays ads for free account users. The advantage of still using eSurveysPro despite of that is that you can receive an unlimited number of responses to your survey, even if you use a free account.

After a response is added to the survey, for free accounts, the user is redirected to a standard thank you page. Paid accounts can customize or remove this page.

We will start adding some response to our survey so that we can test the reports. The number of collected responses can be easily tracked on the surveys dashboard. Here you can also remove all the responses received to the survey, delete the entire survey if you like or have access to the survey sections we previously covered (edit survey, survey options, collect responses, reporting).

Manage online surveys

The reporting section of looks very clean and neat. You have the following sections:

  • Results overview
  • Summary report
  • Respondent details reports
  • IP analysis report

The results overview displays a chart with the number of responses received in the last week, top IP addresses with most responses, survey completion report, links to the last 5 responses received.

Survey tool reports

Besides the reporting overview page, free account users also have access to the summary report and to the details reports. They both look very nice and are very simple to use.

More advanced reporting features are available for paid subscribers:

  • Summary report filtering
  • Respondent details dashboard
  • IP Analysis report
  • Custom charts for the questions in survey
  • Custom cross tab reports
  • Export survey data

Besides surveys, also has a very advanced polling tool, but we might review that at a later date.

Things I liked about

  • Unlimited number of responses
  • Unlimited number of surveys
  • Unlimited number of questions per survey
  • Easy to use survey builder
  • Advanced options like page skip logic for free
  • Clean and simple reports

Things I did not like about

  • Ads displayed on live survey page
  • Templates library available only for paid accounts
  • Data export available only for paid accounts

Overall, is a site that we liked and found very useful.

For more details about online survey software tools and survey reviews visit