Enterprise feedback management software

Enterprise Feedback Management or EFM is the term used to describe enterprise-wide online survey software. EFM software supports advanced survey design with CRM integration and advanced reporting with statistical analysis, a centralized panel management and workflow process to ensure consistent survey quality and enforce respondent privacy and IT security policies. Additionally, multiple departments within an organization can collaborate on survey initiatives, share results and gain insights that impact bottom-line results.

Prior to EFM, survey software was typically deployed in departments and lacked user roles, permissions and workflow. EFM enables deployment across the enterprise, providing decision makers with important data for increasing customer satisfaction, loyalty and lifetime value. Enterprise Feedback Management enables companies to better respond to customer needs.
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Survey market wars

Online surveys market is a crowded place. You can find tens of web sites offering online survey services. Some are good, some are mediocre. Some are fee, some are very expensive. But, if you study carefully, you will be able to create 2 (maybe 3) large categories of web sites in this market.

First of all, you will find the popular survey websites like SurveyMonkey, Zoomerang, QuestionPro, eSurveysPro or SurveyGizmo. We have reviewed 3 of them so far, we will review the others in the next weeks. On these sites, you will find free accounts and you will also find the prices they charge for the premium accounts, prices that are in reasonable ranges. Besides the websites noted, there are also other that fall into the same category. We will try to identify them all and review in the near future.

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